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Strategie inedită la Nestle: Consumatorii își pot personaliza produsele
Iron Man reprezinta o analiza a lipsurilor din dieta noastra, si ofera un produs, croit dupa nevoile noastre, care sa faca diferenta. In trecut mancarea era strict mancare. Mergem in alta directie, spune un reprezentant Nestle.Compania ofera deja produse pentru bolnavii de Alzheimer, divizia de nutritie inregistrand vanzari de 11 mld. dolari. Potrivit Nestle, era alimentelor personalizate se afla la o distanta de cel putin zece ani. Rezultatul final asteptat de gigantul FMCG este crearea unor tonomate care sa ofere produse si suplimente alimentare realizate dupa nevoia clientului. Nutrientii ar putea fi livrati sub forma unui praf intr-o capsula. Industria vitaminelor si suplimentelor minerale a fost evaluata anul trecut la valoarea de 25 de miliarde de dolari, doar jumatate dintre americani consumand astfel de produse, arata datele Euromonitor.
via agora.md
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The date of publishing:
03 July /2014 09:51
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Tags:
nestle | produse | consum | strategie | marketing
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